作者zxc906383 (無無)
看板Baseball
標題[情報] MLB目前收視平均年齡只比 NFL大一歲
時間Wed Oct 1 12:36:40 2025
除了全美轉播平台收視率外
SBJ最近報導了大聯盟各隊在自己所在市場的在地收視率情況
裡面提到
The difference between the average age of an MLB viewer on TV is now just one ye
ar older than a viewer of the NFL.
現在 MLB收視觀眾的平均年齡只比 NFL的觀眾多一歲
然後落磯今年收視居然XD
Keep an eye on the Denver market, as the Rockies were up 25% even with a histori
cally bad season on the field.
丹佛市場值得關注，儘管落磯隊本季場上表現歷來最差，收視率仍上升了 25%
今年在地收視成長前五
https://i.imgur.com/hueRlNJ.jpeg
今年在地收視下降前五
https://i.imgur.com/ZDaCsKG.jpeg
完整報導
https://reurl.cc/z5n16Q
Baseball fans were not just watching more games nationally this season -- local
games also saw a jump with audiences up 3% compared to 2024, thanks in part to f
ans increasingly able to find in-market streaming options to counteract cord-cut
ting. That comes after games were down 10% locally in 2024, due in part to a lon
g carriage dispute between Comcast and Main Street Sports Group, which controls
the FanDuel-branded RSNs.
MLB球迷在本賽季不僅觀看更多全美轉播比賽——地區轉播比賽的觀眾人數也有所上升，與
2024年相比上升了3%，部分原因是球迷越來越能找到市場內的串流選項，以應對「剪線」潮
流，這是在 2024年地區轉播收視下降了10% 之後的回升，當時Comcast 與掌控FanDuel品牌
區域體育網（RSNs）的Main Street Sports Group 之間爆發了長期的轉播權糾紛
But sources tell SBJ that 15 U.S.-based teams saw local gains this season, compa
red to just seven in 2024, which was an unusually low number. Nine teams saw dou
ble-digit percentage upticks this season (nine also saw a double-digit percentag
e declines). The group of nine FanDuel Sports Network teams saw a collective 17%
increase this season with the carriage dispute resolved, bouncing back from a 2
1% slide last season, sources noted. “There could be scuttlebutt in our ecosyst
em of how we talk about what’s going on in the RSN world, but fans have no conc
ern or care,” said Playfly Sports CEO Craig Sloan. “They want to get access to
their games, and FanDuel [Sports Network] is providing them multiple ways to do
that.”
消息人士告訴《SBJ》，本賽季有 15 支MLB隊伍的地區收視上升，而2024年只有7支，這是
一個異常低的數字，今年有9支球隊的收視率出現兩位數百分比的上升（同樣也有9支球隊出
現兩位數的下降），FanDuel Sports Network 旗下的 9 支球隊在轉播糾紛解決後，整體收
視率上升了 17%
Playfly Sports 執行長 Craig Sloan 表示：「在我們這個生態系統中，可能會有一些有關
RSN世界正在發生什麼的流言，但球迷並不關心，他們只想收看比賽，而 FanDuel [Sports
Network] 正在提供多種方式讓他們做到這一點」
Big winners
大贏家
The playoff-bound Tigers led all teams in increases this season with a 113% gain
on FDSN Detroit. That’s the team’s best percentage increase on record, passin
g 1997, when it saw a 104% gain locally. It’s also the team’s best average in
the market for games since 2016.
晉級季後賽的老虎隊在本賽季的收視增幅中領先各隊，在 FDSN Detroit上的收視率上升了
113%，這是該隊有紀錄以來最佳的收視率增長，超過1997年時的 104%，這也是自 2016 年
以來，該隊在其市場內的平均比賽收視率最高的一年
The Marlins’ unsuccessful push for the postseason did give the team the second-
best year-over-year increase in MLB, with games up 92% on FDSN Florida (albeit w
ith the second-lowest local rating among all teams, sources note).
馬林魚隊雖未成功晉級季後賽，但在FDSN Florida上的比賽仍然取得了全聯盟第二高的增幅
，達 92%（儘管據消息指出，其地方收視率為所有球隊中倒數第二）
Rounding out the top five in gains were the Red Sox, Cubs and Mets.
收視率增幅前五名還包括紅襪隊、小熊隊和大都會隊
In terms of the biggest local rating in the market, the top three teams were the
Phillies on NBC Sports Philadelphia, Brewers on FDSN Wisconsin (after bailing o
n the MLB umbrella just before the season) and the Tigers.
在地市場的最高收視率排名前三的球隊是：NBC Sports Philadelphia 的費城人隊、FDSN W
isconsin 的釀酒人隊，以及老虎隊
Room for improvement
仍有進步空間的球隊
It shouldn’t come as a surprise that the A’s saw the sharpest drop among all t
eams after it left Oakland for Sacramento (and ultimately headed to Las Vegas in
a few years). But games stayed on in the Bay Area, and TV viewers there were no
t that interested, with A’s telecasts seeing a 62% drop on NBC Sports Bay Area.
運動家隊在搬離奧克蘭前往沙加緬度（幾年內將最終遷往拉斯維加斯）後，其收視率出現全
聯盟最劇烈的下滑，棋比賽仍在灣區播出，而當地電視觀眾並不感興趣，其在 NBC Sports
Bay Area 的轉播收視率下降了62%
The team was up last season amid a sentimental send-off, especially at the end o
f the season. But in September alone, the audiences for A’s games were 78% lowe
r this year vs. 2024.
該隊去年因為告別奧克蘭而出現收視提升，特別是賽季尾聲，但今年9月運動家的比賽收視
比2024年同期低了78%
An RSN switch for the White Sox -- combined with another historically bad season
on the field -- led to a 42% drop for games taking place on the Southside of Ch
icago. The move from NBC Sports Chicago to a team-owned Chicago Sports Network a
lso came with a Comcast blackout that lasted two-thirds of the season.
白襪隊轉換RSN，並在場上經歷另一個歷史性的低潮球季，導致其南芝加哥地區的比賽收視
率下降了42%，從 NBC Sports Chicago 移至球隊自營的 Chicago Sports Network，再加上
Comcast的黑屏狀況持續了三分之二的賽季
Rounding out the top five in terms of declines: my Orioles (-39% amid a disappoi
nting season), the Twins (-30%) and Rays (-28%).
收視率下降前五名的其餘球隊包括：金鶯隊（-39%，本季令人失望）、雙城隊（-30%）以及
光芒隊（-28%）
Odds and ends
零星觀察
The difference between the average age of an MLB viewer on TV is now just one ye
ar older than a viewer of the NFL.
現在 MLB收視觀眾的平均年齡只比 NFL的觀眾多一歲
Pirates fans sure love Paul Skenes. His 31 games this season rated 20% higher th
an the average for all non-Skenes starts on Sportsnet Pittsburgh (122). And whil
e it was another poor season on the diamond for the Pirates, the team still had
56% of the local RSN market share compared to what the Penguins drew last season
.
海盜隊球迷顯然很喜歡Paul Skenes，他本季出賽的31場比賽，其收視率比非 Skenes出賽的
比賽高出20%（Sportsnet Pittsburgh上），儘管海盜隊的戰績依然不佳，但該隊在在在地R
SN市場的市占率仍達56%，相較於同城NHL企鵝隊上賽季的表現更好
The Mariners are closing up shop with Root Sports Northwest and are headed to th
e MLB umbrella next season, but they still performed well, with 73% RSN market s
hare.
水手隊將結束與Root Sports Northwes 的合作，並於下賽季加入 MLB轉播體系，但其表現
仍然不俗，RSN市場市占率達73%
Keep an eye on the Denver market, as the Rockies were up 25% even with a histori
cally bad season on the field.
丹佛市場值得關注，儘管落磯隊本季場上表現歷來最差，收視率仍上升了 25%
A nugget for the new ownership of the Rays to watch: The team had 51% of the RSN
market share compared to 49% for the popular Lightning, who have a couple of St
anley Cup titles in recent years.
給光芒隊新老闆的一項提示：該隊的 RSN 市占率為 51%，略高於近年奪冠的NHL閃電隊（49
%）
The Nationals are in the market for their next local TV deal, and this season on
MASN/MASN2, the team had 34% RSN market share in D.C., which is below the 51% f
or the Capitals, but above the 16% for the Wizards.
國民隊正在尋求下一份地區電視轉播合約，本賽季在 MASN/MASN2 的RSN市占率為34%，低於
首都隊（冰球，51%），但高於巫師隊（籃球，16%）
--
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※ 文章網址: https://www.ptt.cc/bbs/Baseball/M.1759293402.A.A04.html
推 u9596g12: 大家都要看大谷阿伯 10/01 12:37
※ zxc906383:轉錄至看板 MLB 10/01 12:37
推 lather: 熊熊重返榮耀 10/01 12:40
推 gotohikaru: 前一篇18-34歲上升74% 明年說不定就低於NFL了 10/01 12:43
→ EZ78: 只比NFL大一歲其實很猛 原本大更多 10/01 12:43
→ EZ78: 觀眾高齡化是Manfred原本最大的挑戰之一 10/01 12:44
推 windmai: 觀眾年輕化是件好事 10/01 12:46
推 fman: 原本也以為是大谷效應，但看內文是各隊各市場都有上升，那看 10/01 12:47
→ fman: 來縮短比賽時間是真的有顯著幫助 10/01 12:48
推 ludoren: 大谷在各地方台也只會出現對決道奇的系列戰而已,而且道 10/01 12:50
→ ludoren: 奇很常被選為全國轉播 10/01 12:50
→ EZ78: 縮短時間跟BIP/盜壘變多幫助真的很大 10/01 12:51
推 sunnyyoung: 收視率高是因為觀眾想看洛磯破紀錄吧 但洛磯讓觀眾失 10/01 12:52
→ sunnyyoung: 望了 10/01 12:52
推 erimow: 主要是推廣社區棒球的政策影響深遠吧 10/01 12:53
推 Brody: 地方轉播權最好由mlb收回，然後28年包在一起賣，這樣轉播權 10/01 12:54
→ Brody: 利金價格可以更高 10/01 12:54
→ Syd: 這個改革真的猛 10/01 12:55
推 n61208: Netflix, AppleTV 影響力如何？ 10/01 12:57
推 Houei: 盜壘反而拖慢比賽 應該說是限制牽制吧 10/01 12:57
推 sampsonlu919: 白襪戰績差結果老闆還踢掉本來的夥伴NBC 收視率果 10/01 12:57
→ sampsonlu919: 然被小熊台海放，只能說何必呢？ 10/01 12:57
推 neo74214: 墊底球隊 但觀看人數上升 這不就是!! 10/01 12:57
推 megalink: 就他們發明的運動也是國民運動MLB是生活NFL是慶典比賽縮 10/01 12:58
→ megalink: 時有成這點很關鍵正對年輕人的口味 10/01 12:58
推 PTTAN1: 全世界棒球熱度都上升啊 10/01 13:01
→ shifa: 加速比賽進行就比較不會無聊到坐在椅子上長草 棒球本身局 10/01 13:03
→ shifa: 內進行就不會受到廣告破口太多影響 之前禁一人左就被罵 但 10/01 13:03
→ shifa: 其實就是拿廣告破口換比賽流暢度 場內play變多 能看到球員 10/01 13:03
→ shifa: 運動表現的機率也就變大了 10/01 13:03
推 bbo40453: 以現在習慣短影音的時代棒球能逆勢上升蠻難得的吧 10/01 13:05
推 carlchang092: Manfred真的除了太鼓事件以外處理能力都很猛 10/01 13:06
→ EZ78: Manfred在這波改規則以前 之前各種改規則都被狂罵XD 10/01 13:07
→ EZ78: 因為他以前改規則都改很瞎而且都不會強力執行 10/01 13:08
→ EZ78: 後來大家猜那些其實應該都是在試探球員的底限 10/01 13:08
推 Number0: MLB應該多像NBA那樣推廣海外市場 把棒球餅做大 10/01 13:09
→ sweetantt: 美國邦 10/01 13:13
推 a2350221: 明年又有wbc了熱度會再上去吧 10/01 13:14
推 nihow78: 行銷做的很好 季後賽還找pharrell來搞宣傳 10/01 13:23
推 nctufish: WBC改到明星賽周，關注度應該會飆升 10/01 13:29
推 sampsonlu919: 棒球國際化當然是目標與理想 不過第一個成果要看20 10/01 13:39
→ sampsonlu919: 32澳洲辦奧運時會不會保留棒球賽 畢竟澳洲已經是非 10/01 13:39
→ sampsonlu919: 美加外，英語系最挺棒球的國家了 10/01 13:39
推 hotrain13: 不簡單 10/01 13:43
推 ck326: 美國屬地主義很猛的 10/01 13:53
推 ucieric: WBC才是重點，如果像世界杯足球經營成功，奥運有沒有棒球 10/01 13:53
→ ucieric: 都不重要 10/01 13:53
推 davidlai7788: 接下來要對投手下手了 打進場內的球太少了XD 10/01 14:01
推 Loveis5566: yt留言都會看到一堆人說因為大谷才看棒球 10/01 14:01
→ davidlai7788: 看來28奧運更有可能看到大聯盟參戰了 把熱度炒更高 10/01 14:03
推 redplum: 收視年齡大一歲 但收視率差很多 10/01 14:20
推 PttDreaming: 大谷還是有效讓更多人認識和接觸棒球，不只是有沒有 10/01 14:37
→ PttDreaming: 道奇的比賽而已 10/01 14:37
推 pp810207: 美國洋基道奇紅襪小熊這種老牌才有人看 10/01 16:51
